Following Reed Exhibitions’ recent announcement and decision to cancel the 2020 edition of Beauty Expo Australia due to the escalation of COVID-19, the event organisers have now announced that they will be hosting Beauty Expo 2020 online over 1-4 October.
Beauty Expo Australia is Australia’s premier professional beauty event, offering an unparalleled opportunity for beauty professionals, salon owners and brands to connect, develop and evolve.
Organisers of Beauty Expo are confident that moving the 2020 event online will serve as an effective platform to once again celebrate, elevate and reconnect our industry at a time when it’s needed most.
“Salon owners and beauty brand owners alike have been hit tremendously hard by the effects of COVID-19. Despite our necessary decision not to move forward with the in-person event this year, safely supporting our incredible beauty industry is our highest priority. We aim for Beauty Expo Australia Online to bring our industry together over four packed days, providing amazing education targeting current affairs and how we come out stronger, and helping visitors source the product innovations and exclusive deals they need to take their businesses further. We hope Beauty Expo Australia Online will provide much needed support to beauty professionals until we can reconnect in person at Beauty Expo 2021,” said Matt Smith, Event Director of Beauty Expo Australia.
Beauty Expo Australia Online will be free of charge for the whole beauty community to access and benefit from, and will utilise many of the unmissable features that visitors would have experienced in person at the standard event. The online event will pack incredible virtual education sessions from top industry experts, daily curated product edits, exclusive exhibitor deals and discounts from leading brands, access to the immersive exhibitor directory, plus visitor and exhibitor matchmaking, all in to one incredible online extravaganza.
Featuring a new theme every day to cater to visitors’ every beauty need, Beauty Expo Australia Online will provide visitors with a holistic and immersive approach to sourcing and developing their business further.
Beauty Expo Australia Online will take place over 1-4 October 2020 at www.beautyexpoaustralia.com.au.