Sustainability continues to shape consumer choices in Australia’s beauty and personal care sector, with recent research from Monash Business School revealing that nearly half of Australian shoppers now consider sustainability when making purchasing decisions. The study also found that 42% of consumers are willing to pay more for environmentally responsible products—driving demand for brands to step up.

Three homegrown beauty brands—Myśaa, Mud Organics and Ere Perez—are doing just that, showcasing their eco-conscious credentials at this year’s Naturally Good Expo, taking place 26–27 May at ICC Sydney.

Skincare brand Myśaa champions transparency and sustainability through ethical sourcing, small-batch manufacturing, recycled packaging and FSC-certified materials. The brand’s low-waste approach reflects a broader commitment to responsible beauty.

Mud Organics is gaining recognition for its clean formulations and environmentally sound packaging, which is recyclable and compostable. With its “good for you, good for the planet” philosophy, MUD is helping drive change from the shelf up.

A leader in clean beauty, Ere Perez continues to prioritise sustainability across all areas of its business. The brand has embraced refillable and biodegradable packaging, and is reducing its carbon footprint by sourcing locally where possible.

These innovators are part of a growing shift in the Australian beauty market—one where performance and sustainability go hand-in-hand.

Retail Beauty x Naturally Good Expo

As part of the event program, Retail Beauty will once again partner with Naturally Good Expo for a dedicated industry panel. Nicci Herrera, owner and publisher of Retail Beauty, will host the session and invites attendees to join the conversation.

Panel Session Details
• Date: Tuesday, 27 May 2025
• Time: 10:30am – 11:15am
• Format: Panel Discussion
• Location: ICC Darling Harbour
• Theme: Are you building a brand for yourself or growing a brand for retail?

Naturally Good ‘25 Keynote Speakers

Naturally Good Expo 2025 has also announced its expert speaker lineup. This year’s program will explore the future of wellness, product innovation, and sustainability, with insights from leaders across health, retail, Indigenous business, pharmacy and nutrition.

Key sessions include:

  • What will the next decade bring? with Jarna McLean (Circana)
  • From land to label with Sharon Winsor (Indigiearth)
  • Consumer trends shaping the future of retail with Karen Green (Buyerology)
  • The evolving pharmacy landscape and CBD regulation with Despina Lord (Wellbeing Empowered Collective)
  • The Asia Nutraverse in 2025 with Gary Scattergood (William Reed)

To register for Naturally Good Expo 2025, visit the online registration form.

Read the AUTUMN ’25 issue of Retail Beauty below:

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