The Naturally Good Awards 2025 were held on 26 May at ICC Sydney, celebrating the most innovative brands and influential leaders across Australia’s natural, organic, and wellness industries. Marking the 10-year anniversary of the expo, the awards recognised excellence in beauty, food, health, home and retail.
Winners included:
- Mud Organics – Best Beauty & Personal Care Product
- Natpat – Pet Zen – Best Home & Living Product
- Sunday Club Beverages – Best Beverage Product
- Herbs of Gold – Sea Buckthorn Oil – Best Complementary Medicine Product
- Loco Love – Classic Chewy Caramel – Best Food Product
- Nimbus Plant Milk – Best New Brand
- Sanctum Organics – Women’s Natural Uplifting Deodorant – Best Certified Organic Product
- Loco Love – Retailers’ Choice
- Ann Cattelan (Go Vita) and Ryan McLintock (Vitalus) – Retail Leaders
- Little Harvesters – People’s Choice
- Not Coffee – Pitch Fest Winner
Retail Beauty publisher Nicci Herrera was on hand to present two of the evening’s top awards—Best Beauty & Personal Care Product and Best Home & Living Product—and also led one of the expo’s educational sessions.
The morning after the awards, Herrera moderated the business panel Who’s Your Brand For — You or the Shelf?, examining how founders can balance authenticity with retail success. Among the speakers was Ann Cattelan, CEO of Go Vita, who was named Retail Leader at the awards for her long-standing contribution to the natural health sector. With nearly four decades of experience and a reputation as a driving force in wellness retail, Cattelan offered sharp insights on evolving with consumer expectations and sustaining growth.
Also joining the panel were:
- David Willey, brand strategist
- Nathan Tindall, Co-Director of PoINT Retail
- Sophia Mantell, founder of Daily Skincare and Girls Girl Hair
Naturally Good Expo 2025 reaffirmed its position as the leading trade event for conscious consumer brands. More details at naturallygood.com.au.
Read the AUTUMN ’25 issue of Retail Beauty below:
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