It’s estimated that by 2050 there will be more plastic in the ocean than fish, with about eight million tonnes of plastic entering the ocean every year.

 Which is why Aveda has announced a new partnership with Take 3 for the Sea with a goal to stop plastic pollution to protect the environment.

From this month (March), the plant-powered hair care company’s  teams, salons and guests will help raise awareness to fundraise $100,000 and help Take 3 work with education, social and community groups nationwide to remove 1.5 million pieces of rubbish from the environment.

With a nationwide clean-up day held recently on March 7, Aveda staff and customers joined one of five clean-up events held in Brisbane, Byron Bay, Melbourne, Sydney and Perth.

All donations from the day will go directly to supporting Take 3’s efforts to remove rubbish through community and corporate clean-ups and through school education program.

Aveda Brand General Manager Clint Piper said “we are committed to bettering the world we live in”.

“Not just in the beauty space, but in community and environment,” he said.

“Through these meaningful partnerships with local charities and brands, we are creating movement of people who are connected to the planet.”

 Take 3 CEO Sarah Beard said “we recognise the need to build strategic partnerships, where shared values and goals can lead to significant impact”.

 “We are so grateful to Aveda for their environmental leadership and joining us in our mission to reduce the impacts of plastic pollution and waste in the ocean and broader environment.”

Aveda have also designed a trio of scrunchies made sustainably from post-consumer recycled plastics, 100% RPET that will be available online and at point of sale at Aveda salons nationwide.

Since 1999, Aveda, owned by Estee Lauder Companies, has raised more than $60 million for environmental causes around the world.

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