In true Benefit style, the brand celebrated the launch of its latest innovation, BADgal Bounce Volumising Mascara, with a high-energy, star-studded event. The beauty world gathered to witness the debut of the mascara promising bouncy, full, and lifted lashes like never before.
Designed with a custom-engineered hybrid brush, the mascara features fibre bristles that deposit formula at the lash line while a fine-tooth comb separates and defines lashes. The result? A whopping +242% volume after three coats, according to an instrumental test on 30 participants (Source: Benefit Cosmetics).
BADgal Bounce isn’t just about volume—it’s infused with lash-loving ingredients to enhance and nourish. Linden Bud Extract helps lashes appear fuller, Rice Wax boosts lift and separation, and Provitamin B5 conditions while Castor Seed Oil, rich in omega-6 and omega-9, delivers essential nutrients to keep lashes looking healthy. The mascara’s 24-hour long-wear formula has been tested on 25 participants with proven results (Source: Benefit Cosmetics), ensuring no smudging, no transfer, just perfectly lifted and fluffy lashes from day to night.
The launch event featured pink-themed decor, beauty influencers, and VIP guests who got an exclusive first look at the new mascara. Attendees enjoyed live demonstrations, makeovers, and interactive beauty stations, showcasing the game-changing impact of BADgal Bounce.
Benefit Cosmetics is founded and headquartered in San Francisco, California. It is a subsidiary of LVMH Moët Hennessy Louis Vuitton.
Read the SUMMER ’25 issue of Retail Beauty below:
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