Like fashion, beauty and personal care is ruled by only a small number of countries when it comes to best-selling international brands. The US and France are the Big Two with South Korea and Germany bringing up the rear.

2021 was a tumultuous year worldwide, but the beauty and personal care industry continued to be a bright spot with worldwide sales rising to UD$715 billion.

Here are the top 15 US players and their global sales last year.

  1. Procter & Gamble – US$57 Billion – Key Brands – Olay, Gillette, Head & Shoulders, Pantene and SK-II
  2. Estée Lauder – US$16.2 Billion – Key Brands – Estée Lauder, Clinique, M.A.C, Jo Malone
  3. Colgate-Palmolive – US$14.1 Billion – Key Brands – Colgate, Palmolive Naturals, Tom’s of Maine, Filorga and Elta MD Skincare
  4. Bath & Body Works – US$7.9 billion
  5. Johnson & Johnson – US$7.7 billion – Key Brands – Aveeno, Neutrogena, OGX, Clean & Clear
  6. Church & Dwight – US$4.8 billion – Key Brands – Nair, Batiste, Viviscal and Toppik
  7. Coty – US$4.6 billion – Key Brands – Rimmel, Covergirl, Clairol, Kylie Skin and fragrance licenses including Gucci and Marc Jacobs
  8. Clorox – US$4.1 Billion – Key Brand – Burt’s Bees
  9. Amway – US$43.5 Billion – Key Brands – Artistry skincare and Satinique haircare
  10. Mary Kay – US$2.8 billion
  11. Young Living – US$2.2 billion – Key Products – essential oils and diffusers
  12. Revlon – US$2 billion – Key Brands – Revlon, Elizabeth Arden and Almay
  13. Nu Skin – US$1.6 billion
  14. Rodan + Fields – US$1.5 billion
  15. Jeunesse – US$1.3 billion

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