Burberry Hero Eau de Toilette is a fragrance that is brightened with a sparkling bergamot and invigorated with juniper and black pepper.
This vibrant scent is deepened with a heart of warm cedarwood of three distinct origins – Virginia, Atlas and Himalaya.
Perfumer Aurélien Guichard said he wanted to create a fragrance that “represents the duality between strength and sensibility”.
“A scent that would represent the timelessness of Burberry and at the same time the sense of modernity. A blend of universality and uniqueness. The scent expresses the animality that is inside each man and at the same time a true humanity.”
The bottle is strong and modern, like the fragrance it carries.
Its angular shape is an abstract reinterpretation of a horse’s hoof, engraved with the curved Burberry logo.
The fragrance features the embossed TB Monogram, a reference to the founder of the house, Thomas Burberry.
The campaign for Hero is fronted by Adam Driver.