Charlotte Tilbury Beauty has announced global superstar Celine Dion as the face of its 2025 Holiday Campaign, Star Confidence, marking one of the brand’s biggest collaborations to date.
The campaign sees “the greatest voice of all time” join forces with “the queen of glow” to celebrate wish-making, self-belief and transformation. Inspired by Dion’s triumphant return to the spotlight, the cinematic campaign invites audiences to “feel alive” through beauty, music and confidence.
Set on the celestial “Planet Star Confidence”, the film features an exclusive performance of Dion’s 2002 hit I’m Alive and spotlights Charlotte’s latest launches, alongside campaign muses Jourdan Dunn, Quenlin Blackwell, and Bella Tilbury.
“Celine is a true icon — not just a record-breaking superstar, but a woman of extraordinary strength, humour and heart whose voice and story have touched millions,” said Charlotte Tilbury MBE.
“The way she has turned challenges into power is beyond moving. She embodies everything I believe in – resilience, determination and the power to transform lives. She is a true inspiration!”
For Dion, the collaboration is a full-circle moment after working with Tilbury’s artistry team for over a decade, including her radiant look for the Paris 2024 Olympics Opening Ceremony.
“I’ve always believed music and beauty can uplift and inspire confidence,” Dion said. “Having my song I’m Alive as the soundtrack felt like a true celebration of resilience and joy. I hope this campaign reminds everyone that confidence is the greatest gift you can give yourself—because when you feel alive and empowered, anything is possible.”
Holiday Highlights
Launching alongside the campaign is Charlotte’s Magic Gifting Universe, featuring easy-to-gift skincare, makeup and fragrance treasures. Hero pieces include the Beauty Treasure Chest Advent Calendar, new Hollywood Instant Look in a Palette (available in Pretty, Glowing Beauty and Dreamy, Bronzed Beauty), and the debut of Star Confidence Eau de Parfum — a warm floral fragrance inspired by Dion’s luminous energy.
Star Confidence Eau de Parfum blends Jasmine Sambac, Davana Oil and Patchouli, and is infused with 84% naturally derived ingredients and Charlotte’s proprietary “Emotion-Boosting Molecules” designed to enhance feelings of empowerment and joy.
The celestial-themed packaging, adorned with constellation motifs and mythical symbols, extends across limited-edition gift sets, baubles, and clutch-style keepsakes — each designed to make beauty gifting effortless this season.
Charlotte Tilbury Beauty is available at Mecca in Australia.
Read issue 84 of Retail Beauty below:
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