Charlotte Tilbury MBE, renowned makeup artist and founder of Charlotte Tilbury Beauty, will visit Australia for the first time this June to host a major beauty event with Mecca. Tilbury will headline ‘The Greatest Glow on Earth,’ set to be the world’s largest beauty masterclass, held at Melbourne Town Hall before more than 1,000 beauty enthusiasts.
Tilbury, whose career spans decades of transformative artistry, red-carpet looks, and innovative product launches, has been a driving force behind some of beauty’s most iconic trends. Since launching with Mecca in 2021, Charlotte Tilbury Beauty has been a standout in the Australian market, with bestsellers including the Magic Cream, Pillow Talk collection, and Hollywood Flawless Filter.
The masterclass promises to deliver an inside look at Tilbury’s artistry, including her signature glow-giving techniques and beauty secrets honed over a 30-year career. In partnership with Mecca, the event highlights Tilbury’s continued commitment to connecting with her global beauty community.
“Darlings, I am beyond excited to be visiting Australia for the very first time to host ‘The Greatest Glow on Earth’, in partnership with Mecca,” Tilbury said. “It has always been my mission to empower everyone to feel and look like the most beautiful, confident versions of themselves. Hosting the world’s biggest beauty masterclass is such a special moment, as I can share all of my tips, tricks and secrets with even more beauty lovers.”
Jo Horgan, Mecca Founder and Co-CEO, said the event marks a major milestone for the retailer. “Bringing Charlotte Tilbury to Australia is a dream we’ve held close for a long time, and for Mecca to host her for the first time is nothing short of magical. Charlotte is a true trailblazer in beauty, and her impact on our community has been both powerful and enduring.”
‘The Greatest Glow on Earth’ will take place on Saturday, 14 June 2025, at Melbourne Town Hall. Pre-sale tickets will be available from Friday, 9 May, with general sale tickets from Monday, 12 May via Ticketmaster.
Customers also have the chance to win one of eight exclusive Glowing Tickets to meet Charlotte Tilbury in person by purchasing any Charlotte Tilbury product in-store or online at Mecca between 29 April and 6 May using their Beauty Loop account.
Read the AUTUMN ’25 issue of Retail Beauty below:
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