Dyson has unveiled its latest innovation in haircare technology, the Dyson Airstrait, a revolutionary wet-to-dry straightener that promises to transform the way we style hair. Ishika Kajaria, a design engineer with Dyson based in Singapore, introduced the product at a recent launch event, sharing the exciting journey behind its development.

“For the past three years, I have been working on developing our latest beauty product, and I’m extremely excited to share it with you,” Ishika began, highlighting the intensive research and development that went into the Dyson Airstrait.

Dyson’s foray into haircare began in 2016 with the introduction of the Dyson Supersonic hairdryer, followed by the Dyson Airwrap in 2018 and the Dyson Corrale straightener in 2020. These products set new standards in the industry by reducing hair damage through innovative technology.

“When we entered the hair care category, we wanted to learn everything about hair, right from the cortex to the cuticle of hair, from root to tip, curly hair, straight hair, wavy hair, everything. And to do this, Dyson invested over half a billion pounds in developing our research and invention technologies,” Ishika explained.

The Dyson Airstrait stands out by using powerful jets of precise airflow instead of traditional heat plates. “The Dyson Airstrait is a wet-to-dry straightener which uses no hot plates or extreme heat. Instead, unlike conventional straighteners, it uses powerful jets of precise airflow that have been engineered to achieve simultaneous drying and straightening,” Ishika described.

Key features of the Dyson Airstrait include a mode selector for wet and dry modes, each with three temperature settings. Ishika shared her personal experience: “I personally love to do my hair when it’s wet, and then perhaps use the dry mode when I want to touch up my hair like refresh it in the morning.”

The technology behind the Dyson Airstrait not only maintains the shine and health of the hair but also reduces styling time by 25 per cent. The straightener features a self-cleaning mode for its filters and a lock mode to secure the plates, ensuring precise and strong airflow from root to tip.

Dyson Styling Ambassador Peter Thomsen then demonstrated the product’s capabilities on models, showing how the airflow works at a 45-degree angle, giving impressive results with minimal effort. “As you can see, I’m passing through quite slowly. We’re not working too quick because we’re going from wet to dry. The airflow is really getting beautiful shine through the top,” he said.

The Dyson Airstrait is in Australia from today, June 25, priced at $749 and $799 NZD. New Zealand release timings will vary.

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