ECQ has launched a month-long Be Well initiative. Image: @easterncreekquarter

Shopping centres nationwide have become wellness and beauty destinations. More so during the Covid-19 pandemic as traditional fashion and other tenants have increasingly been replaced by clinics, hair salons, beauty concept stores and more.

Stage 1 of Eastern Creek Quarter (ECQ), western Sydney’s latest multi-million dollar shopping, dining and entertainment complex, opened later than scheduled last June. The 10,000 square metre space has a strong well-being, health and beauty presence, centred by Choice Pharmacy, Live Well Health Club gym, Neo Body Laser Clinic, Blush Nails and Beauty, Smile Dental Co and a full-line 3,800 square metre Woolworths supermarket selling mainstream beauty brands.

The demographics of the surrounding area are very attractive to wellness and beauty brands and companies. According to LocationIQ, expenditure in the ECQ trade area is expected to grow to $23.6 billion by 2036. The centre is 15 minutes drive for 330,000 people and a 30 minute drive from 1.2 million more.

The area is also categorised by younger families with annual household income levels about 20 per cent higher than the Australian average of $98,500.

ECQ has launched a month-long Be Well initiative which runs to March 15th. In addition to accessing all of the wellness and beauty retailers, shoppers can enjoy free yoga classes, makeup tutorials, pamper nights and five-minute dental checks.

There will also be special offers and competitions to win gym memberships, hair and beauty vouchers and more.

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