The global electric toothbrush market, valued at US$4.5 billion in 2023, is projected to grow at over 7% CAGR through 2032, driven by increasing consumer awareness of oral hygiene and preventive dental care, according to Global Market Insights. Rechargeable electric toothbrushes dominate the sector, generating US$3.2 billion in 2023, thanks to their sustainability, cost-effectiveness, and advanced features such as multiple brushing modes, pressure sensors, and extended battery life.
Ordo, one of the UK’s leading sonic toothbrush brands, continues to disrupt the Australian market since launching locally mid-last year with its high-performance, affordable, and eco-friendly solutions. Developed by a team of dental experts, Ordo Sonic Toothbrushes are designed to deliver up to 40,000 strokes per minute, ensuring superior plaque removal and improved gum health.
“We’re thrilled to bring Ordo to Australia,” says co-founder Barty Walsh. “Our mission is to make professional-grade oral care accessible to everyone. By educating consumers on proper brushing techniques, we aim to improve oral health outcomes nationwide.”
Ordo Sonic Toothbrushes boast a sleek and ergonomic design, featuring a two-minute timer with a quadpacer to ensure even cleaning across all areas of the mouth. With three brushing modes—clean, soft, and massage—users can personalise their oral care routine to suit their preferences and sensitivities. Available in stylish colours such as Rose Gold, Pearl Violet, Charcoal Grey, Mint Green, and White Silver, Ordo’s design seamlessly blends functionality with aesthetics.
Unlike traditional oral care brands that rely on fluctuating pricing strategies, Ordo maintains consistent pricing to ensure affordability without compromising quality. Additionally, the brand prioritises sustainability by using eco-friendly materials and minimising waste, reinforcing its commitment to environmentally responsible oral care solutions.
Oral diseases affect 3.5 billion people globally—almost half the world’s population. Many of these conditions can be prevented with simple yet effective oral hygiene practices, such as brushing with fluoride toothpaste for two minutes, twice daily.
“At Ordo, we believe that a healthy, confident smile should be accessible to everyone,” Walsh adds. “By making high-quality oral care products both affordable and sustainable, we empower individuals to take charge of their dental health.”
Ordo Sonic Toothbrushes are now available for purchase online at www.au.ordolife.com and through leading Australian retailers, including Myer and David Jones. The brand’s entry into the Australian market signals a major milestone in its global expansion and a promising shift in consumer access to premium, effective oral care solutions.
To celebrate Ordo in Australia, a Rise and Refresh event was held overnight. Media and guests were invited to get ready in their Hotel Ravesis rooms with Ordo products before enjoying dinner at Lulu’s Bondi. The next morning, they could rise and refresh with Ordo and reset with Pilates with Anthony ‘Harries’ Caroll.
Read the SUMMER ’25 issue of Retail Beauty below:
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