Ella Baché marked the launch of its new Multi-Acid Regen Peel, in-salon treatments, and 2025 brand campaign with an exclusive event, bringing together media and influencers for a first-hand look at the brand’s next chapter in skincare innovation.
Held in a beautifully curated venue featuring sculptural florals and pomegranate motifs inspired by the new peel’s hero ingredients, the event invited guests to explore a hands-on beauty bar, sample Ella Baché’s latest innovations, and receive skin diagnoses and consultations with on-site therapists. Express facials were offered post-event to further showcase the benefits of the Multi-Acid Regen Peel in a salon-like setting.
Ella Baché CEO Pippa Hallas welcomed guests and introduced the brand’s new campaign and product direction. “We launched In My Own Skin earlier this year, which celebrates diversity and pro-age confidence,” Hallas said. “We’ve also just completed work on a new laboratory, warehouse, and distribution centre in Sydney. While we have a French heritage, we’re deeply committed to understanding the evolving needs of Australian skin and creating solutions locally. Not many brands do what we do—developing formulas in-house, using Australian suppliers, and working with homegrown talent. That’s something we’re really proud of.”
The event highlighted the culmination of two years of research and development behind the Multi-Acid Regen Peel, which forms part of a three-level treatment system. The daily-use product (Multi-Acid Regen Peel, 30mL – RRP $85) is Level One of the program, formulated for home use to gently exfoliate, brighten, and smooth the skin using a blend of Lactic Acid, Salicylic Acid, botanical AHAs, and Pomegranate Fruit Ferment Extract.
Levels Two and Three—available as Multi-Acid Peel Treatments in Ella Baché salons (RRP $99–$145)—are customisable in-salon peels that deliver more intensive results, targeting biological ageing, sun damage, pigmentation, and dullness. The treatments are tailored by Ella Baché therapists following a skin consultation.
“Our innovative formula accelerates and enhances the skin’s natural exfoliation process, effectively removing dull, dead skin cells to reveal a smoother, more radiant, and youthful complexion,” said Gina Cook, National Training Manager at Ella Baché.
The brand’s broader 2025 campaign, In My Own Skin, launched earlier in the year and is fronted by pro-age model and grandmother Abigail O’Neill, alongside emerging talent Jasmine Gee and Ploy. The campaign champions self-acceptance, local manufacturing, and science-backed formulations tailored to the Australian climate. It also marks Ella Baché’s entry into the health and longevity conversation, encouraging consumers to take proactive control of their skin’s health.
The Multi-Acid Regen Peel and in-salon treatments can be found at Ella Baché salons, David Jones nationwide, Adore Beauty, The Iconic, ActiveSkin, and ellabache.com.au.
Read the AUTUMN ’25 issue of Retail Beauty below:
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