The green-and-gold Australian Made, Australian Grown (AMAG) logo has been a familiar part of the retail landscape for over 30 years. More than 3800 businesses use the kangaroo-centred trust mark from farmers to manufacturers, which is used on more than 20,000 products at home and overseas.
Elyse Knowles, the popular entrepreneur, model and mother, has partnered with the Australian Made campaign for the first-ever Australian Made Week on May 24.
During the Covid-19 pandemic, Australians have become even more focused on buying Australian-made and produced products. Leading market researcher, Roy Morgan, says that if every household spent an additional $10 a week on Aussie-made products, the patriotic strategy would inject an extra $5 billion into the economy and help to create 11,000 new jobs.
The Australian Made campaign has been a strong supporter of locally made beauty and personal care products for many years. In nearly every product category there is an Australian option, says Ben Lazzaro, Australian Made Campaign Chief Executive. “From high-end health and beauty products to quality furniture and bedding, as well as safe children’s and baby care items, through to tough building and industrial materials. All of these and more will take centre stage during Australian Made Week.”
Consumers are already on the same page as far as A-Beauty, as Aussie beauty products have ben dubbed, is concerned. A Roy Morgan study revealed that 58 per cent of Australians have a strong preference for Australian-made beauty, personal care and cosmetic products, with 22 per cent believing they are associated with higher quality. According to AusTrade, more than 200 Australian beauty and personal care companies export their products overseas.
Key growth areas are haircare, men’s grooming, skincare, aromatherapy, natural and organic beauty and sun care.
Buying Australian made is exceptionally easy when looking for beauty and personal care. Think of such major and upcoming brands as Sukin, Nude by Nature, Natio, Endota Spa, Australis, Go-To, A’kin, Alpha-H, Inika, Napoleon Perdis, Lanolips, Kora Organics and dozens more available in pharmacies, department stores, supermarkets and health food store nationwide.
The premium quality we come across day after day continues to amaze us, says Elyse Knowles. “Business has been challenging for many throughout the pandemic. If we can all make an extra effort to keep an eye out for the iconic green-and-old Australian-made logo the benefits will be huge for everyone.”
Australian Made Week is a fantastic opportunity to celebrate all the great things we make and grow, and commit to reassessing our shopping habits and prioritising Aussie products, adds Lazzaro.
The campaign will be supported though events, TV, radio, out-of-home, print, online and social media. For further information, go to Australianmade.com.au.