Over the past 20 years, Endota Spa has become Australia’s largest wellness network with more than 100 spas nationwide and a turnover of $170 million. Offering more than 185 products, the company was voted Best Australian Beauty Brand in the prestigious Prix de Marie Claire awards three years in a row.
Endota Spa has also forged a strong international presence and exports and distributes to 11 countries, including Thailand, Malaysia, New Zealand, and Canada. In June last year, the company also partnered with the upmarket AeonStyle Kornhill department store in Hong Kong.
One of the most significant recent product launches was the women’s intimate health range, featuring Organics Breast Oil and Organics Intimate Wash. The COSMOS-certified feminine wash won the Fastest Growing Hygiene Product gong in the 2021 Global Beauty and Wellness Awards, the world’s leading independent beauty and wellness awards.
Endota Spa has extended its trans-Tasman footprint with the acquisition of Forme Spa, New Zealand’s largest spa group.
Forme has nine locations – Albany, Takapuna, Mt Eden, Parnell, Ponsonby, Wellington, Christchurch, Queenstown and Hamilton – and enlarges Endota’s location count to 120.
The Endota Spa Wellness College, a government-recognised training organisation, will begin training Forme Spa therapists. But the Kiwi business has already built up a formidable reputation over the past two decades and won the Supreme Award and Best Customer Experience Award in the 2019 Retail NZ Awards.
Endota Spa products launched in New Zealand in late 2020, through leading retailers such as Smith & Caughey’s and select Life Pharmacy stores and online.
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