Everything you need to know about our new look and new name

We have some exciting news to announce! We’ve changed our name from esprit to Retail Beauty.

So, why the name change? We’re moving with the times, and getting to the point of what we’re all about – retail beauty. esprit Magazine Australia was founded almost 20 years ago by industry icon Andrea Ferrari and named 35 years ago when she launched the original esprit in the UK.

“esprit was born as a glossy magazine in London in the ‘80s when it was avant-garde to have a fancy name for a trade magazine,” Andrea said. “Today it needs to be straight shooting and clear to convey its message in a sparkly, bulging world of media.”

From its inception, esprit Magazine Australia has been the only authoritative, independent retail beauty business magazine communicating to everyone working in the retail beauty industry.

This focus has remained the same for esprit, even more so when leading publishing house The Intermedia Group purchased a majority stake in the magazine, and Intermedia CEO Simon Grover, together with Andrea  and esprit publisher Nicci Herrera, created Percolate Media in 2018.

“All of our B2B publications have a very loyal readership,” Simon said.

“We expect to  strengthen those relationships for both readers and advertisers by focusing on numerous opportunities provided by new technologies, which in this case, includes a new name, look and feel.”

Moving forward, every issue will still be dedicated to profiles of local and international industry heavyweights, what’s trending now, marketing moves, issues affecting the industry, analysis and insights, staff training and strategies, brand profiles and the latest industry news, peer conversations and launches.

However, part of our strategy is to embrace the opportunities presented by digital diversification. As traditional bricks and mortar stores adapt to the changing landscape, so too are we.

“I’m very excited to be heading up the team as we evolve with the industry,” Nicci said. “The retail beauty industry is no longer just  ‘hair, skin and nails’. The categories are expanding. It’s hard to believe brands like Weleda have been fighting for shelf space for 100 years, whereas today,  the natural, cruelty-free beauty category is a must in all areas of retail beauty.”

Nicci said she was looking forward to continuing her passion, “helping brands evolve in the retail market and focus on the next generation of leaders”.

“Having a career in retail beauty is a career choice, not just a gap job,” she said.

esprit editor Michelle Ruzzene said in a post-pandemic world, Retail Beauty was much more than a magazine.

“We have a revamped website, a weekly e-newsletter,  video content, a podcast, data analytics, social media channels and much more,” she said.

“We remain the most  trusted source of information for those in the retail beauty industry but understand our audience is consuming its content in a variety of ways. In a world full of digital and social noise, we are keeping things simple by changing our name to better reflect what we’re about – Retail Beauty.”

Find us at:

Our website, our social channels including Instagram, Facebook, LinkedIn and Twitter or subscribe to our weekly e-newsletter.

Join the Conversation

1 Comment

  1. HI , Do you still do a hard copy of Magazine, I use to get a copy every time there was a new one?

Leave a comment

Your email address will not be published.