Fenty Beauty’s Find Your Fenty Foundation Fit pop-up experience officially kicked off in Melbourne last week, with a strong turnout from beauty fans eager to find their perfect shade match. The first stop at Melbourne Central (14–18 May) featured live consultations, exclusive offers, and an immersive brand experience that brought Rihanna’s inclusive beauty vision to life.
Next up, the tour continues to Chadstone Shopping Centre from 21–25 May, before heading to Sydney in July with activations at Westfield Parramatta and Westfield Pitt Street.
Shoppers can expect 1:1 shade-matching across five foundation formulas—including the latest Soft’Lit Naturally Luminous Foundation—along with a full lip bar, lucky dip prizes with every purchase, live bedazzling, and take-home samples. Attendees also receive a 15% off Sephora discount code if they don’t purchase on-site.
Launched in 2017 by Rihanna, Fenty Beauty disrupted the cosmetics industry with its now-iconic Pro Filt’r Foundation, debuting in 40 inclusive shades (expanded to 50) and setting new standards for diversity and representation in beauty. Backed by LVMH’s Kendo division, the brand quickly became a global benchmark, with concealers, powders and lip products that cater to all skin tones and types.
The Find Your Fenty Foundation Fit tour highlights a growing focus on experiential retail, giving customers the opportunity to test, play and engage with products in a highly personalised setting.
With strong demand at the Melbourne launch, Fenty Beauty’s Australian tour is shaping up to be a standout moment in the retail calendar.
Read the AUTUMN ’25 issue of Retail Beauty below:
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