The Clean + Conscious Awards have announced their 2025 finalists, celebrating more than 580 ethical and sustainable products across over 110 categories. The Awards spotlight brands across Australia and New Zealand that are setting a new benchmark for conscious innovation — prioritising safety, transparency, and positive impact alongside product performance.

Founded in 2019 by Emily Fletcher, a therapeutically qualified optometrist with postgraduate credentials in pharmacology and chemistry, the Awards are now in their seventh year. Emily’s journey began over nine years ago as a personal mission to find truly non-toxic products for her family — a mission that has grown into one of the region’s most respected platforms for recognising safe and socially responsible products.

“These Awards were born from a desire to honour the makers who pour their values into every decision — from ingredient to impact,” said Fletcher. “To every brand named a finalist: your work matters. You are showing that business can be a force for good — and you are helping shape a more conscious, connected world.”

This year, I’ll be joining the judging panel for the second time, reviewing products in the beauty/skincare category. Being involved as a judge has been incredibly rewarding. It’s inspiring to see how many brands are innovating with integrity — combining quality with a genuine commitment to ethical practices.

I will be judging the following categories in 2025:

Vitamin C Serum

  • Pantheon Apothecary – Gaia – Deep Nutrition Phytonutrient Glow Potion
  • LAMAV Organic Skin Science – Vitamin C Brightening Oil
  • al.ive Skin – When I Wake Daily Defence Serum Morning
  • Jessica Wellness Australia – C-Complex Essence
  • Herbelle Skincare – Balancing Botanique Serum

Moisturiser – Normal / Combination

  • Akaia Blends – Brightening Day Cream
  • Weleda – Firming Day Cream – Pomegranate & Maca Peptides
  • Indira Organics – Revitalising Moisturiser
  • Leapful – Face Cream
  • Robyn Skincare – Limitless Facial Cream

Natural Retinol / Bakuchiol

  • INIKA – Bakuchiol Serum – Natural Retinol Alternative
  • RENAskin – Radiance Oil
  • Janesce – Nocturn Serum
  • organicspa – Antioxidant Face Oil
  • Endota – Phyto-Renewal Oil

Beauty Tool

  • White Lotus Beauty – Genuine Crystal Gua Sha Chemical Free Jade
  • Phos Rituals – Reviving Kansa Scalp Massager
  • SAGE Quintessence – AGASTYA Sandalwood Comb
  • LAMAV Organic Skin Science – Ayurvedic Kansa Wand
  • Mitten Body – Turkish Bath Exfoliation Mitt

Judges are asked to evaluate each product independently, focusing on function, usability, and the brand’s ethical and sustainability practices.

When I’m judging, I consider whether the product delivers on its promise, is a pleasure to use, and reflects a genuine commitment to doing better — for people and planet.

Winners will be announced in August. To explore the full list of finalists, visit www.cleanandconscious.com.au or follow @cleanandconscious_awards on Instagram.

Read the AUTUMN ’25 issue of Retail Beauty below:

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