Everyday by Frank Body has officially launched its biggest product drop to date, marking the brand’s first new release in two years. The brand, personal-care sister arm to Frank Body, debuted in Priceline stores, followed by Coles stores across Australia before expanding just last month into 40 Farmers Trading Company stores in New Zealand, supported by local distributor Really Good People—cementing the brand’s international ambitions.
The drop reintroduces Frank Body’s most iconic product format—the scrub— under the Everyday by Frank Body brand, with four new additions designed to treat breakouts, exfoliate, and deliver visible results at a price point under $16. The launch was driven by more than two years of customer demand, staff advocacy, and direct feedback from Priceline and Coles.
“This is our most exciting launch yet,” Frank Body Retail Account Manager Georgie Robinson told Retail Beauty. “We’re combining 12 years of category expertise with what our community has consistently asked for—skin solutions that work, every day.”
The New Core: Four Additions Under $16
The new H1 2025 release includes:
- Clearing Body Scrub: A clay- and salicylic acid-based exfoliator that targets body breakouts and excess oil while calming skin.
- Brightening Body Scrub: A sugar and bamboo blend that mimics full-body microdermabrasion to reduce dullness, dryness, and pigmentation.
- Clearing Face Scrub: A face-focused treatment combining pumice, salicylic acid, niacinamide, and zinc to exfoliate and treat blemishes.
- Clearing Spot Pen: A targeted gel designed for discreet, under-makeup use to reduce inflammation and treat active breakouts.
All four products are vegan, cruelty-free, and formulated without 20 common irritants. They are manufactured locally using 50% PCR packaging and are designed to slot into a full acne treatment routine without the cost burden of traditional clinical skincare.
Frank Body has sold over 10 million products globally, with a scrub sold every 30 seconds. The brand’s current reach includes 5,301 retail doors worldwide across Coles, Priceline, Mecca, Ulta, Boots and now Farmers NZ. The company boasts a growing global database of 375K+ email subscribers and a combined social audience of over 3 million.
Within the Gen Z and Millennial demographic, Frank Body is a recognised leader in brand awareness, with more than 60% reporting familiarity and over 3.5 million customers saying they feel seen and represented by the brand.
The new launch is part of the brand’s long-term strategy to cement its position as the go-to for affordable, high-performance personal care, with a clear goal of getting into “every bathroom”—from Bondi to Auckland and beyond.
Read the WINTER ’25 issue of Retail Beauty below:
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