It’s that time of year again — cult hair tool brand ghd has unveiled its Pink Sorbet limited-edition collection in partnership with the National Breast Cancer Foundation (NBCF), continuing its 22-year commitment to breast cancer advocacy.

Since launching its first pink campaign more than two decades ago, ghd has raised over $25 million globally for breast cancer charities. The initiative funds essential research, education, and supports NBCF’s vision of Zero Deaths from breast cancer. With 2.3 million women diagnosed each year and over 670,000 annual deaths, early detection remains a critical priority — and ghd’s campaign aims to make self-checking second nature.

For every ghd Pink Sorbet tool sold, $20 will be donated directly to NBCF to help save lives through early detection and prevention research.

“We know for many women, their breasts and hair are symbolic of femininity — breast cancer can take both,” says the brand. “Through this campaign, we aim to empower all women and instill confidence, with or without hair.”

This year’s Pink Sorbet limited-edition line-up includes:

  • GHD Duet Blowdry – RRP $595
    The first 2-in-1 hair dryer brush that transforms wet hair to blow-dried with no heat damage¹.
  • GHD Chronos – RRP $465
    Up to 85% more shine and 3x faster styling² for high-definition results that last 24 hours³.
  • GHD Glide – RRP $285
    A professional hot brush to tame and smooth second-day hair with ease.
  • GHD Duet Style – RRP $595
    A wet-to-styled hot air tool that delivers sleek results without compromising hair health².
  • GHD Gold® – RRP $350
    The cult dual-zone technology styler for sleeker, shinier, healthier-looking hair.*

All five award-winning tools come in a stunning pastel pink sorbet hue with a cloudlike soft-touch zip bag that doubles as a heat-proof mat — making them both pretty and practical.

The Pink Sorbet collection is available from July 1, 2025, via ghd.com.au and selected salons, department stores and retailers nationwide.

For more information on how to self-check and support NBCF’s research, visit nbcf.org.au.

Read the WINTER ’25 issue of Retail Beauty below:

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