For 21 years, ghd has been a steadfast supporter of breast cancer charities worldwide, raising over $24 million. This year, ghd’s pink campaign highlights the personal stories of its employees, emphasising the profound impact breast cancer has had on their lives and loved ones.

Five ghd employees and former employees have shared their heartfelt experiences as part of this campaign: Janine Jennings (ghd UK & Ireland), Jennifer Lowe (ghd US, former Director), Belen Casado (ghd Spain, former employee), Giada Belloto (ghd Italy), and Lisa Bourhy (ghd France). Their stories can be found in the campaign video on the ghdANZ YouTube channel.

For every pink collection purchase, ghddonates $20 to the National Breast Cancer Foundation (NBCF). Over the years, ghd has passionately raised awareness about self-checking for breast cancer, empowering women with or without hair.

In partnership with NBCF, ghd aim to raise awareness around self-check and the importance of self-checking regularly to save lives. The pink campaign includes a step-by-step video detailing how to self-check and the signs of breast cancer to be aware of.

The 2024 pink collection features ghd’s award-winning products in fondant pink, including the ghd platinum+ styler, ghd max styler, ghd gold styler, ghd helios professional hairdryer, and ghd glide hot brush. Each purchase includes a soft touch zip bag, with $20 from each sale going to NBCF in Australia.

Read the current issue of our digital magazine below:

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