Australian self-tanning and skincare brand Three Warriors has officially launched at the iconic Harrods department store in London, marking a major international milestone for the Tasmanian-born brand.
What began as a niche idea in a small corner of Australia has evolved into a multimillion-dollar success story. Founder and CEO Corbin Halliday has scaled Three Warriors from modest $10,000 months to $1 million in monthly revenue, with the brand now stocked in prestige retailers across the globe.
“We’re thrilled to partner with Harrods, where quality, sustainability, and innovation converge,” said Halliday. “Together, we’re redefining self-tan by offering a solution that goes beyond just a tan. Our products deliver glowing, healthy skin while promoting a more conscious, sustainable beauty routine.”
Built on the ethos of “skin-first tanning,” Three Warriors has led the charge in what it calls the era of “everyday radiance.” According to CMO and co-owner Meagan Pate, this means leaning into A-beauty principles: “less is more” routines, skin-loving formulations, and no-fuss application.
“Three Warriors is leading the charge in a new era of ‘everyday radiance’ — one that prioritises A-beauty practices,” said Pate. “It’s about simple, clean products that deliver a golden glow while nurturing the skin.”
The Harrods launch follows the brand’s rollout on Adore Beauty in November 2024. “We are so proud to announce Adore Beauty as our latest partner,” Pate shared at the time. “What could be more iconic than a Tim Tam with your tan?!”
Stephanie Hiller, Adore Beauty’s Category Manager for Skincare & Wellness, welcomed the partnership: “Their commitment to mindful, organic formulations aligns perfectly with our mission to provide customers with high-quality, effective, and environmentally conscious beauty products.”
The brand’s range—spanning Gradual Tan, Self-Tan Mousse, Face Tan Mist, and tanning accessories—is formulated with certified organic ingredients and enriched with native Australian botanicals.
A turning point for the brand came with the launch of the Radiant Complexion Serum in collaboration with media personality and ambassador Sonia Kruger. Selling one unit every 60 seconds, the serum delivers a luminous glow while nourishing skin with ingredients like Tasmanian Marine Collagen, peptides, hyaluronic acid, and niacinamide.
“The sentiment behind Three Warriors is to promote everyday radiance and confidence whilst prioritising skin health,” said Halliday. “It’s basically skincare with an added glow.”
This April, Three Warriors launched its latest innovation: the Hydrabronze Self-Tan Drops—a hybrid skincare-meets-tan product designed to elevate your everyday moisturiser.
“Hydrabronze is our latest continuation of the skin-first commitment,” Halliday said. “These drops combine supercharged hydration with a hint of glow, delivering effortless radiance.”
Infused with ingredients like Pentavitin, Hyaluronic Acid, and Tasmanian Marine Collagen, the drops deliver buildable colour while supporting skin barrier function and long-lasting hydration.
As Three Warriors continues its global ascent, Halliday remains grounded in his mission to provide effective, ethical, and elegant tanning solutions.
“Three Warriors is the answer for an organic and ethically conscious tan that feels as good as it looks,” he said.
From Tasmania to Harrods, this A-beauty powerhouse is proving that you don’t need the sun to shine.