Lady Gaga’s cult-status beauty brand, Haus Labs, has officially launched in Australia and New Zealand today, available exclusively through Sephora. The move marks a major milestone in the brand’s global expansion, bringing its signature blend of clean artistry, science-backed innovation, and expressive performance beauty to the region.
Haus Labs has gained international acclaim for its bold, inclusive makeup designed to empower self-expression and celebrate individuality. The full collection—including the viral Triclone Skin Tech Foundation, available in 51 shades—is now available at Sephora stores across ANZ and online at sephora.com.au.
Speaking at the launch, Angela Simpson, Chief Marketing Officer at Haus Labs, said the brand’s foundation is deeply rooted in “art, innovation and human kindness.” She continued, “The brand DNA is inclusive and celebrates creativity and artistry. All of the products are created to a clean artistry standard and formulated with innovative ingredients that not only give you high performance, but are nurturing and good for your skin.”
Simpson added, “We’re really proud to share all these products. Hopefully, you feel as great wearing them as we do.”
Haus Labs’ commitment to inclusivity and sustainability has resonated with beauty consumers globally, and the brand’s entrance into the ANZ market has been highly anticipated. “Australia and New Zealand have always been incredibly enthusiastic about the brand,” said Artavia Everson, Global Brand and Integrated Marketing Director at Haus Labs. “We’re so grateful for the excitement and support from Sephora and from everyone here. It’s amazing to finally bring our top products—like the number one foundation at Sephora US—to such a passionate beauty community.”
She added, “I look out into this crowd and see everybody’s beautiful faces—tall, Australian, gorgeous—and I just think, this is what the brand is all about. Hopefully every single one of you will find your shade and feel empowered to express yourself.”
Read the AUTUMN ’25 issue of Retail Beauty below:
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