Huda Kattan, one of the most influential voices in the beauty industry, is deepening her connection with her audience through Huda Hotline, her first major project since founding Huda Beauty. Launched on January 30, the series delivers bite-sized, unfiltered conversations, offering an intimate, heart-to-heart experience with one of beauty’s original influencers.
“This is not going to be a normal podcast,” Kattan explains. “It’s not about bringing on celebrities just to promote something. I want to have real, honest conversations that actually mean something.”
Available on YouTube Shorts, Instagram, and TikTok, Huda Hotline moves beyond traditional beauty content, providing a raw and reflective look at Kattan’s journey—from building a global beauty empire to navigating self-acceptance.
Kattan, who made her mark with makeup tutorials and beauty hacks, acknowledges that her focus has evolved. “My previous content was always about beauty on the outside,” she says. “But after years of deep personal work—working with a life coach and facing tough conversations—I realised there’s so much more to who we are.”
At the heart of Huda Hotline is a mission to challenge traditional beauty standards, inviting listeners to share their own experiences. “I started in beauty because I didn’t feel beautiful or included,” Kattan admits. “Makeup made me feel accepted, validated, and connected. But over time, I had to ask myself—am I holding out on my community? It’s my obligation to have these honest conversations.”
As one of beauty’s most entrepreneurial and forward-thinking leaders, Kattan is once again pushing boundaries—not just in product innovation, but in the way beauty is discussed and understood.
For industry professionals and beauty retailers, Huda Hotline signals a growing shift toward authenticity and deeper consumer engagement. “It’s always going to be feel-good content,” Kattan says. “But sometimes, it’s going to be brutally real.”
Read the SUMMER ’25 issue of Retail Beauty below:
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