There’s something about La Prairie. And their customers know that. It’s a given on the La Prairie counter that the customer, whether known to the brand as a loyalist or it’s her first time to the counter, will be acknowledged, recognised and welcomed…as a person, first. Then there’s extraordinary products in luxe presentations through to sensorial textures and scientific formulas that deliver superior results. The finest example to date is the remastered Caviar Premier launched to media in one of Sydney’s most prestigious private venues, The Penthouse.
Having arrived by private chauffeur to a Crystal champagne welcome, and rooftop spectacle performance by acclaimed electric violinist, Jane Cho, with the 360 degree skyline simmering into sunset, beauty media moved inside to the art deco-inspired study to hear from Rosi Fernandez, La Prairie’s Regional Managing Director. She was thrilled to announce La Prairie finished the David Jones winter season as the Number 1 beauty brand in the top store, Elizabeth St Sydney, along with being Number 1 in Bondi, Chatswood and QueensPlaza. “We finished at number three beauty brand across all David Jones stores – an outstanding result given when we are only in less than half of them”, said Rosi.
The La Prairie customer loves to shop at the best stores around the world – Galeries Lafayette, Saks, Heathrow and sometimes online. Here in Australia, particularly in David Jones, La Prairie can offer her the luxury service she deserves. And across the Tasman, La Prairie has just taken the Number 1 position for the Smith and Caughey financial year in their biggest store in Queen St Auckland.
“Tonight we are celebrating the iconic Caviar Collection which represents more than 40% of our turnover and its cult status makes it the aspiration of many. Our growth strategy of staying true to our brand vision, only being available in select distribution where our customer shops, our personal approach to service and ensuring that we have a supremely educated team has truly resonated with our customer who is loyal and vocal in telling us what she wants”.
On counter now, RRP $625.00, 50ml rich Cream and lighter, Luxe Cream – Sheer. Introducing media to Skin Caviar Luxe Cream with Caviar Premier, Regional Training and Events Manager, Belinda Besant spoke of the Skin Caviar Collection, its evolution over more than 30 years and consistently offering exceptional lifting and firming combined with cutting-edge performance. La Prairie has fully harnessed caviar’s whole potential for the first time, the powerful result being Caviar Premier. Guests enjoyed a 5-course dinner designed and prepared by renowned Australian chef Guillaume Brahimi, inspired by the chapters of the Caviar Masterpiece: design, science and indulgence.