With consumers continuing to seek affordable indulgence, the fragrance category remains one of beauty’s fastest-growing segments. According to Euromonitor International’s World Market for Beauty and Personal Care report, fragrances are forecast to contribute 23% of global beauty growth between 2024 and 2029, with a CAGR of 5.5%.
In line with this momentum, Revlon Consumer Products LLC and Authentic Brands Group are expanding one of the sector’s most enduring success stories. Following the renewal of their long-term global licensing agreement in April 2025, the duo has unveiled Viva La Juicy Le Bubbly, a sparkling new chapter in Juicy Couture’s best-selling fragrance franchise.
Since first partnering in 2016, Revlon and Authentic have transformed Juicy Couture from an early-2000s fashion icon into a global lifestyle fragrance powerhouse. At the heart of its continued success is Viva La Juicy — the brand’s signature blend of wild berries, jasmine, and creamy vanilla — which remains a top seller nearly two decades on.
“This renewal is not only a testament to Juicy Couture’s enduring appeal but also a milestone in the revitalisation of our fragrance business,” said Michelle Peluso, CEO of Revlon. “We’re building on strong momentum with innovative launches, inspiring activations, and expanded premium distribution.”
Jarrod Weber, Global President, Sports and Lifestyle at Authentic, added: “Revlon has been instrumental in shaping Juicy Couture fragrances into a global force. Together, we continue to celebrate the brand’s glamour, playfulness, and self-expression.”
A Sparkling New Chapter: Viva La Juicy Le Bubbly
Designed to capture the spirit of celebration, Viva La Juicy Le Bubbly delivers a champagne-inspired twist on the cult classic. The amber fruity gourmand opens with pink berries, blood orange, and fizzy mandarin; blooms with gardenia, jasmine, and vanilla orchid; and settles into a base of golden amber, praline, and creamy woods.
Positioned for the modern fragrance consumer seeking wearable glamour and mood-boosting indulgence, Le Bubbly embodies the “everyday celebration” trend driving global fragrance growth. Now available at Priceline in-store and online.
Angel Reese Joins the Juicy Couture Story
Injecting new cultural energy, two-time WNBA All-Star Angel Reese has joined Juicy Couture as global ambassador and creative collaborator. Reese fronts the new Viva La Juicy campaign and has co-designed an exclusive Angel Couture apparel capsule.
“I grew up loving Juicy Couture, so representing Viva La Juicy and co-designing my own collection has been incredible,” said Reese. “It’s about confidence, fun, and feeling unstoppable.”
Read issue 85 of Retail Beauty below:
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