Jurlique recently announced the opening of its newest flagship store at Pacific Fair Shopping Centre on the Gold Coast, marking the first location to fully embody the brand’s global concept store design. The launch coincides with Jurlique’s 40th anniversary and showcases a renewed commitment to natural beauty, sustainability, and holistic skincare experiences.
Designed to reflect the brand’s biodynamic farm in the Adelaide Hills, the Pacific Fair store incorporates sustainable, natural materials, handcrafted finishes, and immersive botanical displays. A dedicated ‘commitment wall’ highlights Jurlique’s B Corp certification and long-standing sustainability practices, while two treatment rooms offer spa experiences aligned with the brand’s seed-to-skin philosophy.
“Our new store at Pacific Fair pays homage to Jurlique’s proud legacy, celebrating 40 years of pioneering holistic and conscious natural beauty,” said Marion Goyet, Global Brand and Marketing Director. “The idea is to offer an immersive and highly personalised retail experience, that allows our customer to experience our seed-to-skin journey that originates at our biodynamic farm and ends with our on-site spa treatments and express counter experiences, for those who want to feel the Life Force of Nature on the go.”
Shoppers can experience complimentary services including misting rituals, hand massages, and tailored skincare consultations. To celebrate the opening, customers will receive 15% off their first spa treatment, and a complimentary gift with purchase on select treatments.
The flagship also sets the tone for Jurlique’s broader retail strategy, following previous intermediate concept designs rolled out at Chadstone and Burnside. Pacific Fair is the first store to feature the complete retail vision.
Jurlique has also launched its 2025 Mother’s Day collection, featuring gift sets adorned with the winning artwork from its second annual global art competition. This year’s design, created by South Australian artist Hilary Sheedy, was inspired by childhood memories of gifting flowers to her mother, a former florist. “Each bouquet holds a special memory,” said Sheedy. “I wanted to capture the essence of those moments in my artwork.”
The limited-edition collection includes curated gift sets such as the Nutri-Define Rejuvenate Ritual, Rare Rose Ritual, Iconic Collection, Rose Body Duo, and Hand Care Trio, offering something for every mum and mother figure. Each set blends Jurlique’s best-selling botanically powered skincare with a celebration of love, creativity, and nature.
As the brand celebrates 40 years of biodynamic farming and natural skincare innovation, it continues to stay true to its roots while evolving its retail and product offerings for a new generation of conscious consumers.
The new Jurlique flagship is located at Level 1, Shop 2745B, Pacific Fair Shopping Centre. Mother’s Day gift sets are available in-store and online at jurlique.com.
Read the AUTUMN ’25 issue of Retail Beauty below:
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