Kenvue has announced Tate McRae as the latest face of Neutrogena, aligning with the brand’s new global positioning, Beauty to a Science. The campaign features Neutrogena’s Hydro Boost range, marking the 10th anniversary of the line known for its use of hyaluronic acid.
On average, a jar of Neutrogena Hydro Boost Water Gel is sold every two seconds worldwide, according to global unit sales data for L52W ending Oct 2024.
McRae, a singer, songwriter, and dancer, will be integrated into Neutrogena’s digital, social media, and in-store marketing campaigns. The campaign also includes Neutrogena Global Innovation Partner, Dr Muneeb Shah, focusing on the effects of stress and overthinking on skin health.
Andrew Stanleick, Kenvue’s President of Skin Health & Beauty in North America, Europe, Middle East, and Africa, stated that McRae’s involvement with Dr Shah bridges the gap between beauty and science while reinforcing Hydro Boost’s hydration benefits.
“By featuring Tate and her infectious energy, alongside Dr Shah, whose expertise helped to make him the most followed dermatologist on social media, we’re bridging the gap between beauty and science, creating a powerful message for the next generation,” he said. “With Neutrogena Hydro Boost, we’re redefining hydration and showing how skincare can empower you to feel your best every day.”
McRae expressed enthusiasm about the partnership, stating that Neutrogena was a brand she had trusted since childhood. She highlighted the simplicity and effectiveness of Hydro Boost in maintaining hydrated skin.
Kenvue, a consumer health company, owns brands such as Aveeno, BAND-AID, Johnson’s, Listerine, Neutrogena, and Codral.
McRae’s upcoming third album, So Close To What, is set for release on February 21, followed by a world tour.
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