Retail Beauty has previously reported that Pierre Fabre is at the cutting edge of providing skincare and haircare products that protect and prevent against leading skincare concerns with its power brands – Eau Thermale Avène and Klorane.
For over 50 years, Klorane, established in the South West of France, has combined botanical expertise with pharmaceutical rigour to harness the power of plants. Formulated with natural plant extracts such as peony, mango, oat and quinine, Klorane’s eco-friendly hair care products are made in France with clean formulas.
To celebrate its latest launch, a range for very dry and very damaged hair, media and influencers were invited to a botanic breakfast at The Calyx, set in the heart of Sydney’s Royal Botanic Garden.
Janis McNicholas, Pierre Fabre Group ANZ Training Manager, introduced the Klorane Organic Cupuaçu range and explained that the hero ingredient, the cupuaçu, was a tropical rainforest tree related to cacao.
“It is sustainably sourced from the Amazon Rainforest in Brazil and harvested by hand after the fruit has ripened and fallen to the ground, naturally,” she said.
“The seeds are removed from the pulp, left to dry in the sun and then cold-pressed to create the rich, organic Cupuaçu butter.”
Janis said for the past two years, the Klorane Botanical Foundation had been supporting the Bela Aurora community with growing organic Cupuaçu with agroforestry techniques.
“This means farmers protect the land while generating food and income from its resources, and land degraded by deforestation, monoculture, and farming gets a second chance,” she said.
Also in attendance at the launch was Pierre Fabre Australia Brand Manager Victorine Mary, Marketing Director Catherine Thiebaut and CEO Laurent Emmanuel Saffré.
There are three products in the newly launched range:
- Klorane Shampoo with Organic Cupuaçu, a plant-powered, smooth and creamy shampoo that has been developed to provide relief and repair to very dry and damaged hair, leaving it nourished right to the ends.
- Klorane Conditioner with Organic Cupuaçu, plant-powered conditioner detangles, tames frizz and repairs very dry & damaged hair. Enriched with 100% natural, Organic Cupuaçu and nourishing coconut oil, it provides restorative benefits for greater hair resilience and easier styling. This natural and biodegradable formula can also be used as a cleansing balm for those with textured, frizzy or curly hair to leave it feeling softer, shiny and smooth.
- Klorane Repairing Mask with Organic Cupuaçu, a 3-in-1 plant-powered treatment mask that contains four times more Organic Cupuaçu Butter than the Organic Cupuacu conditioner for those looking for deep repair and protection for their dry or damaged hair. The natural and biodegradable formula is the ultimate multi-use hair saviour: a classic in-shower treatment, overnight mask and daily leave-in cream.
Images from the event, hosted by MaxMediaLab, below: