After 18 years of research, scientists at L’Oréal Paris have discovered a groundbreaking ingredient—Melasyl—now featured in the newly launched L’Oréal Paris Bright Reveal Serum. This innovative ingredient targets hyperpigmentation, dark spots, and post-acne marks without whitening the surrounding skin—an issue that has long plagued pigmentation-correcting products.
To achieve this breakthrough, L’Oréal Paris scientists evaluated over 100,000 molecules before identifying Melasyl™ as the most effective solution. In the past, many women hesitated to use pigmentation treatments for fear of developing an uneven, unnatural-looking skin tone. Now, with L’Oréal Paris Bright Reveal Serum, they can confidently achieve a more even, radiant complexion.
Read the SUMMER ’25 issue of Retail Beauty below:
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