L’Oréal Paris, the world’s biggest single beauty brand, may follow fashion in its colour cosmetics ranges. But where skincare is concerned, tried-and-proven actives and ingredients are its cash-in-hand.

The brand recently enjoyed global success with L’Oréal Paris Revitalift Filler 1.5% Pure Hyaluronic Acid Serum. Hyaluronic acid is a hydration booster with few equals and increasing the percentage of the active in a reasonably-priced product scored a major bullseye for L’Oréal.

Retinol has long been one of the most dermatologist-recommended ingredients for good reason. It’s the only active clinically proven to reduce the appearance of lines and wrinkles.

 It also improves skin tone and texture, dryness and pigmentation, which also adds to its credibility as one of skincare’s buzziest ingredients.

As consumers worldwide have returned to trusted ingredients during the Covid-19 pandemic, retinol has again returned to the spotlight because it increases cell turnover, stimulates collagen synthesis and is suitable for women of all ages.

L’Oréal Paris has launched its first-ever pure retinol product – Revitalift Laser Pure Retinol Night Serum – available in pharmacies, supermarkets and variety retailers for RRP $51.95.

Already validated for its effective formula and high concentration of retinol by an international board of dermatologists, the launch of the new generation Revitalift Laser Pure Retinol Night Serum also celebrated the appointment of Dr Burcu Kim as a local professional spokesperson in partnership with L’Oréal Paris.

Dr Kim is a Sydney-based dermatologist and renowned specialist in medical, surgical and skincare management. She is also a Medical Officer at Prince of Wales Hospital in Randwick.

TV personality, Lisa Wilkinson, hosted a media and celebrity event in Sydney last week to introduce the new retinol serum. Dr Kim, Poh Ling Yeow, the popular cook, artist and actress, and former ironwoman, Candice Warner, were part of a panel discussion on the benefits of retinol.

With its ultra-comfortable formula, L’Oréal Paris Revitalift Laser Pure Retinol Night Serum is hydrating and fast-absorbing and also contains naturally-sourced hyaluronic acid, glycerin and lightweight oils. For the best results, apply the serum at night after cleansing and follow through with Revitalift Laser X3 Night Cream. It is highly recommended to use SPF sunscreen every day.

Images from the event, taken by Esteban La Tessa, below:

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