Recycling has always been  a focus for Lush.

Under their current recycling scheme, customers can bring back five empty containers and swap them for a fresh face mask. However, on Earth Day, held on  April 22 around the globe, the company announced is new-look recycling scheme for 2021: Bring It Back.

The new recycling scheme, available from May 10, entitles Lush customers – known as Lushies – in Australia and New Zealand to exchange any individual qualifying Lush packaging item for $1 towards their in-store purchase at the same time.

“As part of Lush’s mission to ‘Leave the world Lusher than we found it’, all shops will be inviting customers to bring back any full-sized Lush plastic packaging to their local Lush shop to be recycled as part of their fresh new packaging returns scheme,” Lush PR manager Sonia Chiarelli said.

“For each plastic Lush item returned, customers will receive a $1 deposit to spend on their Lush basket that day.  The initiative will launch in Lush stores across Australia and New Zealand in May 2021.”

Guests were given a heads up about the new program at a Mother’s Day breakfast, held in Sydney.

Invitees were asked to bring a mother or mother-figure in their life to a breakfast, held at Reign at the QVB, and product showcase, held at Lush QVB.

At the event, the Lush Mother’s Day 2021 range was unveiled.

“When saying thank you is all important this year, gift yourself or someone you love one of these limited-edition, vegan treats to relax and unwind with,” Sonia said.

The  collection showcased included a range of limited-edition Bath Bombs, Bubble Bars, Shower Scrubs, Gift Sets and more.

Lush first opened in 1995 in Poole, England, and was founded by Liz Weir, Mark Constantine, Mo Constantine, Rowena Bird and Helen Ambrosen.  

The first store opened in Australia in 1997.

Today there are more than 950 stores across 49 countries globally, with most locations located in the US, as well as production facilities located in the UK, Canada, Croatia, Germany, and Australia.

Images from the Mother’s Day launch below:

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