Founded nearly 25 years ago by US medical aesthetician, Pauline Youngblood, Youngblood Mineral Cosmetics bills itself as the first clean luxury cosmetic brand.

The company’s best-selling Loose Natural Mineral Foundation – a concealer, foundation, powder and sunscreen all-in-one – has achieved cult status. Celebrity fans include Margot Robbie, Jessica Alba, Jennifer Aniston and Gwyneth Paltrow.

Youngblood has a large following in Australia and sells its products through a dedicated local website – Adore Beauty is the brand’s official Australian stockist and products are also available through other leading retailers such as and Oz Hair & Beauty. Because its products do not clog pores, Youngblood is also stocked by clinics, spas and specialty stores nationwide.

California-based Luxury Brands LLC has acquired Youngblood Mineral Cosmetics and Youngblood Skin Care Products for an undisclosed sum. The brand will join a portfolio of award-winning beauty and hair brands, including FHI Heat, Neo Bond, Daily Baby, Stylus and Hair Veil.

The buyout will respect Youngblood’s commitment to ingredient integrity and high standards and continue to use the brand’s proprietary milling process. Pauline Youngblood will also remain as Creative Director.

 But Luxury Brands will fast-track new product development, digital marketing strategies and B2B and DTC sales support and intensify international expansion.

Luxury Brands LLC is a fiercely growing leader in the beauty industry, notes Michael Dodo, president and CEO. “We couldn’t be happier to join Pauline Youngblood on her journey to provide high-performance mineral makeup with clean ingredients to the world. Youngblood Mineral Cosmetics is a brand already beloved by a cult following of celebrities and makeup artists alike.”

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