Australia’s leading media and marketing conference, Mumbrella360, is set to return to Sydney’s Carriageworks from 27–29 May, bringing together some of the most influential names shaping the future of branding and marketing — including key players from Mecca and The Estée Lauder Companies.

Tickets are available now — and Retail Beauty readers can access an exclusive 20% discount by using the code M360RBTY25 at checkout.

Now part of The Intermedia Group, Mumbrella360 will offer three packed days of expert insights across ten content streams, with a special focus this year on creativity, brand building, and effective marketing — all crucial strategies for beauty brands navigating today’s competitive landscape.

For the beauty industry, highlights include sessions from Hannah Fillis, Head of Digital Marketing & Media at Mecca, and Kate Gildea, Enterprise Marketing & Data Director at The Estée Lauder Companies ANZ, offering insider perspectives on digital innovation, loyalty strategy, and how data-driven creativity is reshaping customer engagement.

Beauty brand marketers will also gain valuable insights from broader sessions including:

  • Specsavers’ Shaun Briggs on how injecting personality into communications drives loyalty and growth;
  • TikTok Australia’s Amy Bradshaw on the power of cultural relevance to fuel real business impact;
  • And global heavyweights like Oatly’s John Schoolcraft and VaynerX’s Avery Akkineni sharing disruptive takes on brand building that are directly applicable to beauty’s ever-evolving consumer landscape.

Another key session not to miss: the CMO Unplugged panel, featuring senior marketers from IKEA, REA Group and Goodman Fielder, exploring how to stay culturally relevant and demonstrate the tangible ROI of marketing initiatives — essential learnings for beauty brands seeking to secure customer loyalty in a fragmented media world.

This year’s conference theme, FAME, focuses on helping brands capture and sustain attention in a market where consumer loyalty is harder to win than ever.


Visit Mumbrella360 for the full program and to register.

Read the AUTUMN ’25 issue of Retail Beauty below:

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