As the global vitamin patch market surges—expected to more than double in size from US$206.75 million ($343.42 million) in 2024 to US$532.10 million ($883.84 million) by 2030—former Miss Australia and Real Housewives of Sydney star Nicole O’Neil is cementing her place in the booming wellness category with the launch of her latest business venture: BonPatch.
According to Global News Wire, the transdermal vitamin patch trend is gaining popularity thanks to its convenience, non-invasive nature, and ability to bypass the digestive system, offering potentially greater bioavailability than traditional pills. Consumers are increasingly seeking easy, discreet ways to supplement their diets, particularly in categories like sleep, energy, metabolism and skin health—all areas BonPatch caters to.
BonPatch is a wearable supplement brand offering clean, scientifically backed vitamin patches that deliver targeted nutrients through the skin. Designed for busy, wellness-focused individuals who want results without the hassle, the range includes formulations for sleep, vitality, relaxation, metabolism, mental clarity, and glowing skin.
Nicole’s mission? To make high-quality wellness support more accessible, effective, and eco-conscious.
“BonPatch was born from my search for an accessible, clean, affordable, and scientifically backed wellness solution that truly works—and that I would feel confident using myself and recommending to others,” she told media during a brand immersion and wellness morning hosted in Bellevue Hill, which include a breathwork class with Eddie Nelson.
More than just a reality star or beauty queen, Nicole is a multilingual entrepreneur with a Bachelor of Commerce and an impressive resume of philanthropic work. She previously ran Pret-a-Party, a Sydney and London-based luxury event planning business, and is known for her warm hosting style and unwavering commitment to giving back. From raising over $120,000 for brain cancer research to launching humanitarian aid for Beirut and supporting anti-bullying and autism awareness initiatives, Nicole’s entrepreneurial journey is highlighted by purpose.
With her daughters now at university, Nicole is channelling her energy into BonPatch—her “new baby”—and hoping to make an impact in the lives of others through innovative wellness. Her favourite? “The Clarity Patch—for a focused day at the desk.”
As the vitamin patch category continues to gain momentum, BonPatch is well-positioned to bring beauty, brains, and a dose of wellness to the skin of Australians and beyond.
Read the AUTUMN ’25 issue of Retail Beauty below:
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