The National Retail Association (NRA) and Klarna have announced a strategic partnership to help Australia’s retail sector by providing research, data, strategic insight and enduring value to NRA members to assist them successfully navigate the COVID-19 pandemic.

With consumer behaviour changing rapidly, it is more important than ever for retailers to stay connected and up to date with latest trends and industry research.

The partnership will help educate and guide brands on the best ways to attract a new generation of digital-led consumers.

Klarna is the world’s largest provider of interest-free instalment shopping options and in Australia has partnered with Commonwealth Bank to deliver its products and services to retailers.

The NRA is pleased to build on its existing relationship with CBA and new partnership with Klarna to provide value to members.

The first report being made available to members is titled ‘Revive and thrive: How Australians retailers can get ahead now’.

The white paper features insights out of the recent Retail HackGames to help reset expectations after COVID-19.

NRA CEO Dominique Lamb said as technology continues to advance, customer expectations adapt alongside them.

“Customers expect convenience and offering various payment options is one way to assure frictionless transactions. Given the growth of the Buy Now, Pay Later (BNPL) platforms in recent years, it only makes sense for the NRA to form this strategic partnership. Klarna is ideally positioned to provide valuable insights to our members. Their global footprint gives access to a wealth of data and valuable insight.”

Klarna Australia and New Zealand country head Fran Ereira added: “It’s important that Australian retailers have a strong voice and we are proud to stand behind the NRA and its 28,000 shopfronts. Klarna is in Australia to deliver choice, insight and value to Australian retail businesses. We are dedicated to supporting this important sector and the contribution it makes to our economy in a time of great change.”

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