Australian clean beauty brand Nude by Nature has announced a major rebrand, updating its visual identity while maintaining its commitment to natural ingredients and sustainable sourcing.
The refreshed branding incorporates a colour palette of deep ochres, warm beiges, and soft sky blues, reflecting the Australian landscape that has long inspired the brand’s formulations.
While the look has changed, the product formulations remain the same. Nude by Nature continues to offer breathable, clean beauty, with 90% of its range now completely vegan and all products remaining cruelty-free, toxin-free, and suitable for sensitive skin. The brand emphasises its focus on delivering clinically tested formulations.
The Natural Mineral Cover, Australia’s best-selling foundation, remains a key product in the lineup, with one unit sold every two minutes. The powder-to-liquid formula is now available in an expanded 20-shade range and comes in redesigned packaging.
The rebrand follows last year’s acquisition by Dennis Bastas, who made headlines with a bold $60 million purchase of Nude by Nature and Makeup Cartel, as reported by Retail Beauty. The investment highlights a strategic push to strengthen the brand’s market position and expand its reach. Bastas has also recently fully acquired MCoBeauty, the cosmetics brand known for creating affordable versions of popular products, in a deal valuing the company at approximately $1 billion.
To celebrate the rebrand, Nude by Nature hosted an exclusive cocktail soirée at a private residence in Sydney’s Eastern Suburbs, offering an intimate and immersive experience for leading media figures and key influencers.
Renowned television personality Jacqui Felgate hosted the event, welcoming guests to a picturesque coastal setting with 180-degree views of Gordon’s Bay. Attendees enjoyed curated cocktails while participating in personalised shade-matching sessions, experiencing the brand’s formulas firsthand.
A highlight of the evening was a masterclass by makeup artist Max May, who shared professional insights into Nude by Nature’s refined packaging, innovative formulations, and continued commitment to natural, high-performance beauty.
The updated Nude by Nature collection is now available online at nudebynature.com and in-store at Priceline, Chemist Warehouse, and Big W.
Read the SUMMER ’25 issue of Retail Beauty below:
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