Attention all glow-getters: Olay has kicked off 2021 with its biggest launch of the year,  the new Olay Luminous Super Serum range.

Olay has introduced four Luminous Super Serums, formulated with 99% pure grade niacinamide and powerful actives to penetrate 10 layers deep into skin to bring out the glow from within.

The Olay Luminous Niacinamide + Hyaluronic Acid Super Serum is a hydrating superstar that works to quench your skin’s thirst leaving a heavenly,  dewy glow.

Suitable for most skin types, the hyaluronic acid attracts and binds water to the skin, whilst  Niacinamide strengthens the skin barrier to reduce the amount of water lost. The result? A natural,  hydrating glow. Suitable for dehydrated skin.

The other three products in the range include:

  • Olay Luminous Niacinamide + Vitamin C Super Serum – The Vitamin C (or Ascorbyl Glucoside) face serum brightens and evens skin tone so that you can get  the holiday glow, without the holiday. Working in synergy, the two core ingredients provide a boost of antioxidants to reduce melanin production, hyperpigmentation, and fade acne scars, whilst Pro-Vitamin B5 helps to soothe and moisturise the skin. Suitable for uneven skin tone.
  • Olay Luminous Niacinamide + Cica Super Serum – From its traditional Chinese and Ayurvedic roots, Cica (or Centella Asiatica) is widely known for its healing, antibacterial and anti-inflammatory properties. Cica teams up with Niacinamide in this new super serum to calm, soothe and repair irritated skin, leaving ski with a healthy yoga-like glow. Suitable for agitated skin.
  • Olay Luminous Niacinamide Super Serum – Olay’s original white bottle has had a makeover! Formulated with 99% pure Niacinamide, Olay’s  signature Niacinamide serum protects and strengthens the skin’s barrier, while reducing sebum  production. The combination of Xylitol and Niacinamide at an advanced purity reduces the appearance of dark spots and boosts hydration for an all-over even glow. Suitable for tired-looking skin.

All variants offer a formula that is free from parabens, petrolatum, mineral oils,  sulphates, and phthalates.

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