Following its standout showcase at Beauty Expo Australia, rising Australian beauty brand One V Salon has announced its official retail launch into Kmart stores nationwide, marking a major milestone in its rapid expansion.
Available now in-store, the partnership cements One V Salon’s position as one of Australia’s fastest-growing at-home beauty brands, bringing professional-grade innovation to the mass market.
Founded by Kylie Elms, the entrepreneur behind salon success story BrowCo, One V Salon has built a cult following since its 2020 debut for its accessible, salon-quality lash and brow products — including its best-selling Lash Growth Serum, viral Brow Soap, and newly launched Hybrid Brow Gel, which sold out during its pre-launch at Beauty Expo Australia 2025.
“This launch represents a huge step in making our most effective beauty solutions even more accessible,” said Kylie Elms, Founder and Director of One V Salon. “We believe everyone should have access to high-quality, results-driven products that deliver real results, and our Kmart partnership reflects the growing demand for affordable, salon-inspired beauty.”
Two hero innovations headline the Kmart rollout:
- 8-in-1 LED Facemask (RRP $99): A professional-grade, at-home skincare device featuring 118 LED lights and eight light modes to target multiple skin concerns. Made from soft, skin-friendly silicone, it’s designed for comfort, customisation and travel.
- DIY Lash Clusters Complete Kit – Day to Night (RRP $39): Created by professional lash artists, this kit includes 154 lash clusters, bond and seal formulas, remover and applicator — delivering 13–15 custom lash sets at home without salon appointments.
Since launch, One V Salon has sold over 300,000 products worldwide and is stocked in more than 4,000 lash and brow salons across Australia, New Zealand and the US. Its success builds on the momentum of BrowCo, which has performed more than 450,000 brow makeovers since inception.
Elms’ vision for One V Salon is to merge professional performance with everyday accessibility — a philosophy that’s clearly resonating with consumers and retailers alike.