Gyre’s debut swimwear show at Afterpay Australian Fashion Week (AAFW) did not disappoint.

The collection, Oceania, complemented the brand’s resort wear and included a variety of classic and timeless one-piece styles and bikini pieces made from Italian ‘Econyl’- regenerated ocean waste.

According to, Elena Paramonova, Founder and Creative Director: “We believe that a big part of creating with sustainability in mind is producing styles with longevity – something that you will hold onto, an investment piece. We are increasingly aware of the impacts that traditional fashion industry practices have on the environment and believe that it is our responsibility as an emerging brand to be part of a more sustainable future.”

Gyre showcased 29 looks throughout the show, and was proud to welcome transgender model, speaker, author and activist, Chaye Hartwell, to the runway.

Make up direction was by Emily Fausset, an international makeup artist and  hair stylist from the UK who started her career in London at Bobbi Brown, Harrods.

Here, Emily became a bridal specialist and a part of the Bobbi Brown UK National Advanced Artistry Team, working on bridal masterclasses and ed carpet, with celebrity clients and prestigious events for Condé Nast and Vogue.

Emily said she loved nothing more than enhancing a client’s beautiful features to ensure they are “the best version of themselves”

For the show, Emily said she was enamoured by Elena’s story of Gyre and “how she finds her inspiration through connecting Australia’s natural beauty to her collection, reminding us of our responsibility to preserve it”.

“The timeless designs were paired with a soft, sheen orange lip, and fresh, and balmy skin to represent those warm Western Australian sunsets kissing our skin, and my favourite time of the day, golden hour,” she said.

“The makeup is strong and confident, yet feminine, fresh and sophisticated.”


Hair direction was by Pauline McCabe, owner of Rock Paper Scissors, an environmentally friendly, cruelty-free hair studio in the heart of South Fremantle.

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