For lovers of major beauty, fashion and luxury brands, Pacific Fair is an irresistible magnet. Filling a 16.6 hectare site on the Gold Coast, next to The Star casino and the Broadbeach retail and conference precinct, the $1.8 billion mall is as much a landmark for locals and visitors as the Ala Moana Center in Hawaii.

Pacific Fair has won the top gong in the annual Property Council of Australia’s Queensland Retail Awards as the state’s Retail Property of the Year 2021. A prestigious honour judged on design, marketing, centre management and innovation criteria.

Opened in 1977, the sprawling indoor/outdoor complex  has undergone seven major re-developments. The last one in 2016 to take advantage of the increased popularity of the Gold Coast with international tourists.

Pacific Fair boasts 400 stores and its luxury fashion credentials are impeccable, thanks to international brands including Bulgari, Christian Louboutin, Givenchy, Gucci, Hermès, Louis Vuitton, Prada, Salvatore Ferragamo and Tiffany.

The centre’s beauty rollcall is equally impressive from Myer and David Jones to Chanel Fragrance & Beauty, Aesop, Kiehl’s,  Ella Baché, Jurlique, L’Occitane, Mecca Cosmetica and Mecca Maxima, Sephora, Priceline and The Body Shop. Beauty services such as skincare clinics, nail salons and more are also a major drawcard.

The judging panel reached a unanimous decision in awarding the honour, underlining Pacific Fair’s leading role as a community centre and its contribution to Queensland’s overall economy.

The property also took out three other major awards – Excellence in Centre Management, Retail Innovation and Excellence in Marketing for Properties over 35,000 square metres.

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