There is no doubt Covid-19 has changed the world of beauty, with a significant increase in at-home beauty treatments.

A report from 2020 by Research and Markets forecasted the beauty device market to grow at a CAGR (compound annual growth rate) of 18.8% between 2019 and 2027.

It found that new technological advancements in the product category had led consumers to increasingly turn to at-home treatments, especially during the pandemic.

Traditionally, consumers would have to go to a beauty salon for a microdermabrasion treatment, that could cost anywhere from around $100 to $200.

The treatment uses suction and exfoliation to remove the outermost layer of dead skin, known as the stratum corneum, to  help reveal younger looking, smoother skin.

PMD Beauty launched its Personal Microderm over an interactive breakfast class at The Fashion Institute, Chippendale.

Dermatologist Dr Shreya Andric explained how to use at-home tool,  that utilises patented spinning disc technology embedded with aluminum oxide crystals, which gently removes the top layer of dull, dead skin.

The device’s vacuum suction helps stimulate, activate, and rejuvenate the skin, she said.

This suction also triggers the body’s production of collagen and elastin and increases the skin’s cell renewal.

Increased cell renewal is important because it generates new, healthy skin cells that are brighter, softer, and smoother, Dr Andric said.

The Personal Microderm, available at Adore Beauty and Mecca, retails for $299. The video from the event below:

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