The Ageless by Rescu network is an aesthetic rejuvenation and modern beauty hub targeted at male and female Australian consumers aged 35 years or older.
Founded by Bahar Etminan, former Brand General Manager at Estée Lauder Group, the lifestyle platform is an expansion of rescu.com.au.
Building on the success of Rescu, Ageless by Rescu connects consumers with a suite of solutions for their aesthetic concerns.
Bahar said the magazine was “inclusive, diverse, and inspirational” and offered consumers “so much more than hope in a jar”.
“I believe that we can look and feel better in our fifties than in our twenties, and that the right lifestyle, good nutrition, high performance products and leading-edge treatments can transform our confidence and glow,” she said.
“This launch issue, supported by our first podcast series of the same name, opens the door to the experts, muses, products, treatments and innovations to inspire and inform.”
Australian model and founder of Kora Organics, Miranda Kerr, fronts the inaugural cover of the e-magazine.
Also featured are clinical expert-led biohacking tips, treatment and supplement suggestions, hormone advice, at-home anti-ageing technology, as well as advice from TV star Darren Palmer, fashion icon Megan Hess, celebrity stylist Donny Galella, and Melbourne-based feminist and women’s rights advocate Dr Emma Fulu.
The Ageless by Rescu hub will expand beyond an e-magazine and podcast in 2022 to include a YouTube channel, online information portal, service directory, and a direct booking system utilising VR App technology to connect consumers to service providers so they can make informed and safe choices.
The Ageless VR App will allow consumers to upload a photo and virtually ‘try on’ procedures before making an appointment with the practitioner.