With just one week remaining in Breast Cancer Awareness Month, leading beauty and lifestyle brands are driving consumer engagement through the National Breast Cancer Foundation’s (NBCF) annual Pink Products campaign — a long-running initiative that blends purpose-driven retail with powerful fundraising impact.

Now in its 31st year, the Pink Products program continues to showcase the enduring partnership between David Jones and Estée Lauder, alongside participating brands including ghd, Bisley, LSKD, SafeStyle, and Pulse Charge. Each has pledged a portion of proceeds from limited-edition pink releases to NBCF, reinforcing their shared commitment to achieving Zero Deaths from breast cancer.

This year’s hero products include:

  • Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex Serum
  • Clinique Great Skin, Great Cause Dramatically Different Moisturising Lotion
  • Bobbi Brown Powerful Pink Highlighting Powder
  • Jo Malone London Peony & Blush Suede Cologne
  • ghd Gold Straightener in Pink Sorbet

Funds raised from the campaign contribute to NBCF’s landmark $25 million Collaborative Research Accelerator (CRA) Grant, the largest in its history. The CRA, led by Associate Professor Christine Chaffer at the Garvan Institute of Medical Research, underpins the AllClear initiative — a long-term research program focused on stopping breast cancer recurrence and halving mortality rates.

“NBCF is proud to stand alongside some of Australia’s leading companies who are as determined as we are to end deaths from breast cancer,” says NBCF CEO Dr Cleola Anderiesz. “ As an organisation that is completely community funded, the money raised through these partnerships ensures we can continue to invest in world-class life-saving breast cancer research. Research is a long-term commitment – it thrives on sustained collaboration, forward planning, and consistent investment.  That’s why enduring corporate partnerships and annual initiatives, like the Pink Products sold by some of our partners during Breast Cancer Awareness Month, are so important.”

With 58 Australians diagnosed with breast cancer every day, this campaign highlights the power of brand purpose and retail collaboration to create real-world impact.

Retailers and brand partners have one more week to amplify awareness and drive sales of Pink Products before October 31, helping NBCF continue its vital investment in world-class breast cancer research.

Learn more at: nbcf.org.au/partners/pink-products

Read issue 85 of Retail Beauty below:

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