Revolution Beauty has come a long way in seven years. Springboarding off major social media platforms such as Instagram and TikTok, the UK-based brand was named on The Sunday Times Fast Track 100 list as the fastest-growing beauty brand in the UK in 2019.

2019 was also the year the brand launched its dedicated Australian website – – and entered select Priceline pharmacies as its only Australian bricks-and-mortar stockist. It is also sold through leading e-tailers such as Adore Beauty.

Earlier this year, Revolution Beauty made its debut on the London Stock Exchange (LSE). For the fiscal six months ended August 31, the brand has posted global revenues of $146.87 million – an increase of 39 per cent over the same period in 2020. Sales in the US have been particularly buoyant – surging 102 per cent – and UK sales were also up 78 per cent year-on-year.

Backed by its recent success in the competitive US market, the company is ramping up its efforts by rolling out in 2800 mass market retailers, including Target, by the end of the year. Revolution Haircare will also hit the shelves in 870 Target stores in the US in early 2022.

Further expansion in the UK is also a strong focus and the brand will be stocked in 350 Boots stores, the UK’s largest pure play beauty retailer. In the near future, the cruelty-free brand will also enter the fragrance and dermocosmetic sectors to grow its beauty footprint.

This is a momentous year for Revolution Beauty, said co-founder Adam Minto. “We have continued to focus on accelerating the delivery of our strategy to expand distribution of Revolution Beauty brands around the world.

“We doubled sales in the US, grew our global community to almost seven million and floated on the London Stock Exchange. Our ability to anticipate trends through our social and influencer-led marketing approach, coupled with speed-to-market, ensures we are continually innovating ahead of the market.”

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