The global men’s skincare products market is expected to grow at an unprecedented rate.

A new research study of Future Market Insights (FMI) projects that the global men’s skincare products market will reach US$28 BILLION ($40 billion) by 2029 end, witnessing exceptional growth at a double-digit CAGR (compound annual growth rate) through 2029.

Sales of men’s skincare products are mostly concentrated at shaving products, moisturisers, creams, sunscreen, and cleansers and face wash.

However, there are now many brands that offer skincare and cosmetics entirely targeted for men.

UK brand Shakeup Cosmetics is “on a mission to break down the barriers and stigma around men’s cosmetics”.

The brand was founded in 2019 by twin brothers, Shane Carnell-Xu and Jake Xu, who struggled for years to find the perfect cosmetics products that were best suited for their needs.

So after extensive research, they set out to create their own range of vegan, cruelty-free cosmetic products, designed specifically for men’s skin types and concerns.

“Our dream is for Shakeup to be included in every man’s grooming and skincare routine, helping them look and feel their 100% every day! And as a proud British brand, we want to build a global reach to promote our liberal values and forward-thinking attitude, and become a leader in men’s beauty,” it reads on their website.

“Shakeup is a game-changer in men’s grooming. We challenge gender stereotypes, reject hyper masculinity, and we embrace a new era in men’s beauty.”

The brand, distributed by Chemcorp International, and launched in Australia in May, is available at Myer and online beauty retailers Lookfantastic and Adore Beauty.

Last week, to celebrate the launch, an intimate cocktail party was at O Bar and Dining, Sydney with host Kris Smith, where Micheal Brown colour-matched guests.

Images from the launch event below. PR by 360PR.

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