Smashbox Cosmetics is dialling up the eye drama with two new pro-level launches — the limited-edition Metal FX Eye Liner and Always On Eyeshadow Sticks — now available at Mecca.
Leading the drop is Metal FX Eye Liner ($38), part of the SBX Rated collection — a curated edit of studio-tested, hyper-limited releases. The liner’s creamy formula delivers a melted metallic finish with 24-hour waterproof, smudge-free wear. The ultra-fine precision tip allows for anything from sleek lines to bold graphic looks, available in four molten shades.
Joining the lineup is the Always On Eyeshadow Stick ($43) — a swipe-and-go multitasker designed to define, line, blend and shine. Available in eight shades spanning mattes and metallics, the built-in sharpener and precision tip make on-the-go artistry effortless.
Created, tested and photographed at Smashbox Studios, both innovations bring studio-quality performance with everyday ease — perfect for party-season glam.
Read issue 85 of Retail Beauty below:
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