Many of beauty‚Äôs biggest names have a strong footprint in Sydney’s CBD from the beauty halls of Myer and David Jones flagship city stores to Pitt Street Mall, Westfield Sydney, The Galeries, the Queen Victoria Building, Haymarket and World Square.

At the height of Covid-19 lockdown restrictions, downtown Sydney was sparsely populated as the bulk of office staff worked from home and tourist numbers were non-existent.

But there has been a significant recovery reports QMS. During April and May, visitor numbers returned to almost 90 per cent of the average 2019 levels, reveals the leading outdoor media company.

In addition to being a jewel in the crown for beauty companies, Sydney’s CBD is the economic heart of Australia. With more than 20,000 businesses, the 26 kilometre area accounts for 7 per cent of the nation’s GDP.

The locals are a prized demographic as well. More than 50 per cent of the CBD’s 250,000 residents are managers or professionals and 44 per cent boast household incomes in excess of $140,000 a year.

Our data shows that 90 per cent of the 2019 Sydney CBD audience has returned, resuming their normal behaviours, including a strong return to workplaces, says Jemma Enright, QMS general manager, City of Sydney. “That figure will keep on growing, as companies continue to collaborate with employees on return to office experiences and the City of Sydney continues its investment in hallmark events and marketing activities that draw people back into the city.”

Major events such as the recently concluded Vivid Sydney and the Sydney Film Festival were major forces in the increase in CBD visitor numbers. “Sydney City’s population has grown 36 per cent over the past decade, double the rate of Greater Sydney, and the visitation economy is set for a big recovery as it welcomes back 4.1 million international and domestic visitors who come each year,” adds Enright.

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