Ever been in Asia and overwhelmed by the number of beauty products available? If you are wanting to try J-Beauty, @cosme is the way to go.

Founded in 1999, @cosme (pronounced in Japanese as ‘atto kosume’) is Japan’s largest cosmetics and beauty website. With 17 million monthly views, @cosme is the go-to for those interested in J-Beauty.

The winners of @cosme beauty awards are determined based on the average number of reviews and points left by users from November 1, 2021 through to April 30, 2022, with a staggering 86,330 reviews. Each winner is then able to include a very distinctive sticker on its packaging with the @cosme award logo so that shoppers can easily see which ones won @cosme awards.

The product categories are first divided into High Price Division; Middle Price Division and Low Price Division.

The winners include Grand Prize Winners (across all prices); winners in Face, Lip and Eye makeup; Skincare; Haircare; and Nails. The products do not only include Japanese products but include beauty products from around the world. Some international brands also create products exclusive to the Japanese market.

Here are my top picks from the winners from the various categories that are worth trying.

Flatlay by Tashi Jade Bell @paint_bytashijadebell

The definite must-tries are the ten Grand Prize Winners (a mixture of high price to low price):

Flatlay by Tashi Jade Bell @paint_bytashijadebell

Other interesting products of note include:

Read the current issue of our digital magazine below:

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