Whether it’s powdered supplements, capsules and gummies, or drinks and shots, there’s no doubt consumers can’t get enough of collagen.
According to Mordor Intelligence, consumers’ growing desire for the ‘elixir of youth’ to prevent premature ageing is escalating the demand for collagen peptide-infused nutricosmetics, thus, driving the market.
The market intelligence firm’s report – Global Collagen Supplements Market – Growth, Trends, Covid-19 Impact, and Forecasts (2021 – 2026) – the global collagen based supplement market is projected to grow at a CAGR of 6.12% during the forecast period.
Marine-sourced collagen peptide is becoming prevalent among the manufacturers, as it utilises the unused fish parts, thereby encouraging environmental sustainability, the report says.
However, it cites the introduction of vegan supplements as hampering the growth of animal- and marine-sourced collagen supplements across the globe.
Melbourne-based company The Collagen Co recently celebrated its first birthday.
Founded by brothers, Josh and Izaak Woodley and childhood best friend, Lachlan Arter, the products contain hydrolysed collagen, sourced from grass-fed, pasture raised bovine (animal from the cattle group which includes cows, buffalo, and bison) stimulating types 1, 2 and 3 collagen.
The business launched in the peak of the Covid-19 pandemic and was born out of a failed endeavour, ProWater, a protein water business, retailed through gyms, which plummeted when coronavirus hit last year.
Left with thousands of units of unsold stock, the founders accessed their superannuation and invested it in a new business venture.
Josh said: “We wanted to create a collagen supplement that not only tasted great, delivered an ample amount of quality collagen in each serving to see real results fast. Our range contains 15 grams of collagen per serve, and we found most products currently on the market contain about a third of that.”
To coincide with the first birthday, the brand has just signed on a new distributor, Frostbland (who also distribute Bondi Sands, Ardell, Lanolips, Alya Skincare, Sebamed and more) which will see the brand available in new retailers and markets in the coming months.
Amanda Gani, Managing Director at Frostbland, said: “Frostbland prides itself on its ability to build brands in the Australian and New Zealand beauty and wellness space. For many years, I have searched for the right brand in the ingestible beauty category. The Collagen Co is a quality, high dose collagen supplement that tastes amazing. The partnership formed with the team at The Collagen Co creates an exciting opportunity, to make accessible to consumers, across hundreds of retailers, a quality Australian beauty wellness brand.”
The Collagen Co range also contains vitamin C for antioxidant defence and collagen synthesis, biotin to aid cell renewal, as well as hyaluronic acid to maximise hydration and keep skin plump and is available in three different flavours – Passionfruit Mango, Strawberry Watermelon and an Unflavoured blend.